To communicate in a direct way with hundreds of people: to send the business card of a proposer, the appointments agenda and the related information to a product/service on display. These are only some of the possible fields of use of ProxiMa within fairs, exhibitions, or conventions.

In ProxiMa, the programming of the contents to send to the users can occur on a daily and hourly basis and this allows spreading contextual messages with the position of the access point and coherent with scheduled events during the exhibition.

Scenario #1: sectors fair, business users
ProxiMa, positioned at the fair entrance, sends all entrance visitors the agenda of the day by single VCF messages (VCard) that can be memorised in the mobile agenda. Near every single stand, it points out the most interesting offers to the visitors sending a coupon that can be shown to the stand personnel to obtain a discount and/or a company gadget.

Scenario #2: fair consumer (e.g.: Motorshow)
More ProxiMa access points are positioned in the inside of the exhibition area all loaded with the same contents (digital gadgets such as: video, photos of the latest displays, images of famous personalities, etc.) that are sent by rotation to all visitors. Each X standard contents, a fortunate visitor for every single ProxiMa area receives a coupon to collect a gift at the stand of one of the exhibitors.