EBAFORUM
Milan, june 2006

Everything But Advertising Forum is the first WIRELESS event dedicated to marketing managers who want optimize their communication strategies despite traditional advertising ways.  EBA Forum gave partecipants, specially PMI units, the great chance to discover some innovative tools that allow a bigger connection with target range and an higher and misurable redemption than classical advertising ones.

MEDITA attended this event as a Sponsor because she greatly believes in this newest issue. Event format was very good, in fact it really gave some agencies like MEDITA the great opportunity to show new opoerational marketing tools. So MEDITA took part in this event to show ProxiMa.

In order to demonstrate system power during some meetings and exhibitions, an initial message was sent to every partecipant,  at entrance, concerning company’s image promo; then a second message, at the end, concerning reporter’s visiting card (in VCF format).